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Extended Axiomatic Conjoint Measurement: A Solution to a Methodological Problem in Studying Fertility-Related Behaviors

Center for Research on Judgment and Policy, Campus Box 344, Muenzinger Psychology Building, University of Colorado, Boulder CO 80309, U.S.A.

Gary H. McClelland

Center for Research on Judgment and Policy, Campus Box 344, Muenzinger Psychology Building, University of Colorado, Boulder CO 80309, U.S.A.

This paper has three purposes: (1) to develop a methodology based on axiomatic conjoint measure ment to accompany the McClelland (1980) fertility de cision-making model; (2) to demonstrate the use of the methodology by applying it to the study of a specific fertility-related behavior (contraceptive choice); and (3) to evaluate the usefulness and validity of the model and its methodology for studying fertility-re lated behaviors. The within-persons methodology de veloped is contrasted with the across-persons method ology customarily used to test expectancy-value models of behavior. Index terms: Conjoint mea surement, Contraception, Decision making, Expec tancy-value models, Preference models, Within-per sons analysis.

Applied Psychological Measurement, Vol. 12, No. 2, 129-153 (1988)
DOI: 10.1177/014662168801200203


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