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Applied Psychological Measurement
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Bipolar Scales with Pictorial Anchors: Some Characteristics and a Method for their Use

Arthur D. Beard

Central Michigan University

Visual aesthetic preferences seem to be based upon a judgmental mechanism that processes non verbal cues. Yet the usual methods for measuring these cues are verbal. A nonverbal method for identifying and measuring the component cues present in slides of nonrepresentational paintings is described. The method was used to develop pic torially anchored scales that were easy for subjects to use and that elicited reliable cue ratings.

Applied Psychological Measurement, Vol. 3, No. 4, 469-480 (1979)
DOI: 10.1177/014662167900300405
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