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Applied Psychological Measurement
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Three-Mode Principal Components Analysis of Semantic Differential Data: The Case of a Triple Personality

Pieter M. Kroonenberg

Department of Education, University of Leiden, P.O. Box 9507, 2300 RA Leiden, The Netherlands

This paper shows how three-mode principal compo nents analysis can be useful for the analysis of seman tic differential ratings, in particular because no sum mation is necessary over any one mode. The use of "joint plots" (a variant of the biplot) and sums-of- squares interpretations is explained and illustrated.

Applied Psychological Measurement, Vol. 9, No. 1, 83-94 (1985)
DOI: 10.1177/014662168500900108
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